This project consists of an immersive digital product which showcases PCI Developments’ future plans at Great Northern Way campus. The solution is a story-driven experience that works for multiple target audiences: potential retail and office tenants, community members and organizations, students, and the City of Vancouver council & Mayor.
The application was built using WebGL technology in Unity, rendering optimized 3D models in web browsers. The team was able to accomplish the project goals through intense research, rapid prototyping and User Testing. The 12 -week project was managed with the use of Agile Methodology and had 4 major phases: exploration, ideation, production and polish.